Ahrefs reveals its new search engine: Yep

Ahrefs reveals its new search engine Yep

Ahrefs Team creates a new web search engine. Ahrefs is friendly software suitable for SEO content creators, providing keyword research, link building, site audits, and rank tracking. Most of the features Ahrefs facilitates the user with; are designed for marketing professionals. 

In other words, we can say that Ahrefs is one of the most popular SEO tools for creators, which they use to get higher rankings on Google. 

With more fame and highest-ranking, Ahrefs has been updated to the advanced demands of people and new internet technologies. Now is when they decided to take a stand individually and came up with a new search engine named “YEP.” 

Did you forget Ahrefs’ announcement that they would launch their search engine last year? If yes, then no worries at all! You are not alone. Ahrefs, which is one of the biggest search engine tool kit companies, has been working on creating its search engine. It is such a unique proposition and a daring move that they are standing independently and leading their search index instead of relying on APIs from Google or Bing. 

Ahrefs is a comprehensive tool providing services and educating the user on SEO; it now has developed its search engine. But what’s surprising is that Google is already the world’s biggest search engine; isn’t it a bold move that Ahrefs has developed its search engine. Not a while ago, other search engines like Bing tried to shake up the search engine market but failed and did not stand out from the competition against Google. But Ahrefs seems to be confident about its product. The company is sure to attract users and gain them the highest ranking soon. 

The company has already invested $60 Million in developing the search engine. The investment is pretty worthy. Yep is set as a competitor of Google, but for the past two decades, none has stood against it. We can say it is the alternative to Google. So the point of wonder is that what it is that makes Yep an alternative to Google?

Finance and profit-sharing

“Let’s just say that one of the biggest search engines in the world nearly makes $100 billion a year. What if they give $90B of their resources to content creators and publishersWikipedia would probably earn a few billion dollars a year from its content. They will be able to stop asking for funds and start paying the people who polish the articles on their platform; a decent salary,” reads a statement on the Yep website.

Yep is claiming that they give 90% of their ad revenues to the content creators. 

“Creators who are responsible for creating a massive search results possible deserve to receive credits payments for their work.” Claims the CEO of Ahrefs. “We have seen and analyzed how YouTube’s profit-sharing model and the monetization program made the whole industry of video-making thrive.” Comparing it with their own policy, Ahrefs had said “Imagine getting advertising profits 90/10 by creating content, we want to pay the authors and content creators and to give them a push towards their worthy talent a well-deserved recognition in the search industry,” says Ahrefs founder and CEO, Dmytro Gerasymenko, and continues to make the point that his search engine is meant to be heavily privacy-forward. “We do save certain data on the basis of search indexes, but never interfere in a personal way. For example, we will track how many times a word is searched and which link position gets the most clicks. But we will not be creating your profile for targeted advertising.”

Here is what Yep has to say more. 

“It is clear that there will be no more need for paywalls and linking affiliates, so publishers who have had to shift to fill their pages with ads; would be facilitated to get back to investigating the pieces and doing quality analysis. A journalist who is working on uncovering the corruption on the side of a full-time job could get paid without even trying to monetize content.

And what is the best thing? 

You don’t have to be an expert to earn your deserved benefits. 

Let’s say that you love cakes more than anything else. Now you have a defined and independent way to grow that passion – just imagine if you are getting fairly paid to share your creative recipes, publishing the photos of your creations, and teaching the rest of the world how they can make the fluffiest pancakes ever as well. Independent creators everywhere will be able to flourish finally” 


One of the best features of Yep is its Privacy policy. Yep does not collect personal information such as your name, geolocation, gender, etc. Whatever you research, your research history is not saved anywhere. Then what will Yep do? How does it work?

All Yep will rely on to improve algorithms, search index, and spelling correction. “We save certain data on search indexes, but never in a personally interfering way,” said Ahrefs CEO Dmytro Gerasymenko. “For example, we will track the search indexes and the position of the link getting the most clicks. But we would not be  creating your profile for targeted advertising.”

Yep’s ultimate Goal

In 2019, Gerasymenko said the Goal of its then-hypothetical search engine was to attract the attention of a larger company (e.g., Microsoft) that could afford to bring the idea to scale.

“Considering a company’s $120 billion ad revenue is generated by a platform, the organization could easily revamp Bing under a profit-share model following the monetization program. It’s our prediction that the positive public affection and support alone would have greater ROI than existing ad revenue. If we succeed in our goals and attempts, Google will -surely-  get some long-overdue competition for search -finally” 

The Real Question

The real question is how Ahrefs managed to establish a well-organized competitor in the search engine market? It is a common fact that it will get quite a lot to go to another search engine option other than Google.  

There is no doubt that the idea behind Yep is a creative and solid one. Ahrefs seems serious about the new project. As stated before, the company already has invested $60 million in developing and establishing the latest search engine, “Yep,” without any external investment. Knowing more about this evolution and how it takes off would be interesting. 

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